![]() ![]() I’m really keen on AI-except if it takes over and we become its pets-but other than that, I would love to hear what the value proposition is for our listeners in terms of AI and what it can provide them today, not just in the future of, let’s say, 5–10 years from now. I would love to start the conversation by talking about that. You got a book that came out earlier this year, Digital Marketing in an AI World. Digital Marketing in an AI World by Frederick Vallaeys Frederick and I will be talking all about things like remarketing, attribution, even Amazon ads, and a host of other advanced tactics and techniques that will make PPC management a breeze.įred, it’s so great to have you on the show. If the idea of automating your PPC sounds enticing, then you want to stick around for some highly valuable insights. In fact, the company he co-founded, Optmyzr, is all about helping business owners increase the efficiency of their Google Ads accounts through automation, enhanced reporting and a lot more. To say that Frederick is an expert in Google Ads is an understatement. Frederick was one of the first 500 employees at Google and he spent 10 years building Google AdWords, now known as Google Ads, and teaching business owners how to use it as an AdWords evangelist. My guest for this episode number 206 is Frederick Vallaeys. Today, you’re extremely lucky as you’re going to get the answer to that very question. An even better question might be how would the person who developed the system of AdWords run their account? If you’ve struggled with PPC in the past, you may have asked yourself how a PPC expert would manage their account. Kind of like going on to YouTube, but not nearly as fun. Keyword research, optimizing bids, writing ad copy, doing A/B testing, or logging onto your account, may feel like falling into a black hole where time disappears. ![]() If you have anything to do with the PPC or pay-per-click account for your business or for your clients’ businesses, you know that it can be tedious and time-consuming work. ![]() You, my friend, are getting the inside scoop for two weeks in a row. ![]() This week, I interviewed another ex-Googler, but from the advertising side of Google. In last week’s episode, I interviewed an ex-Googler from the organic side of business. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |